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Amber Groves Logo Identity

Client: Amber Groves

Print & Collateral

Art Direction

Branding & Identity

The logo identity for Amber Groves, a home for senior citizens, is a heartwarming reflection of its mission. Inspired by the term 'grove,' the logo beautifully modernizes the concept of trees. The tree, adorned with colorful leaves, symbolizes new beginnings, rejuvenation, and the enduring spirit of youth.

Incorporating a bird within the logo adds an extra layer of symbolism, representing a hospitable and nurturing environment akin to a welcoming habitat. The design strikes a harmonious balance between tradition and modernity, making it especially appealing to seniors.

Amber Groves' logo radiates a promise of fresh starts, positive energy, and a joyful future for its residents. It's a visual emblem that warmly resonates with the senior community, assuring them of a place where they can embark on a new chapter of life filled with optimism and happiness.

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