AUM Inspirations - Curated Handcrafted Sarees

The logo and brand identity for AUM Inspirations, a startup offering curated handcrafted sarees, encapsulate the essence of tradition and modernity while celebrating the founders' passion for sarees. The color purple, chosen for its regal connotations, infuses the brand with a sense of sophistication and elegance.

The logo is a harmonious blend of modern and traditional elements. It features a monogram created from the letters A, U, and M, which represent the founders' names (Asha and Usha Murali). These letters intertwine gracefully, forming a unique and timeless symbol. The flowing curves and intricate detailing within the monogram pay homage to the artistry found in handcrafted sarees.

AUM Inspirations stands as a tribute to the enduring beauty of sarees and the vision of two empowered women who have turned their passion into a curated shopping experience.