Dubai Internet City Campaign

The route focusses on the fact that the technology community needs to be aware of the idea culture, the host of technology and business benefits as well as the fact that there are products for technology professionals at different stages available at DIC. ‘Here, now’ dovetails into the larger brand space of Home to Great Ideas by pointing out that ‘It’s always the right time, if you’re in the right place’.

It brings an immediacy to the cross-fertilisation of ideas that is happening at DIC right now, positioning it as a place for every innovative tech company to be.

The art treatment is stylish, vibrant, young and very modern, using the idioms of digital art in keeping with the brand.