Foolish Brand Indentity

The agency, aptly named Foolish, held a unique and purposeful identity that required clear communication. It was imperative that people understood that "Foolish" was not a mere whim but a deliberate choice with positive connotations. The brand identity had to embody the spirit of Foolishness without crossing into foolishness.

The mission statement of Foolish was clear: “We want to go down in advertising history as the most thorough, dependable and reassuringly off-kilter guys out there. Advanced, honest and downright notorious”

True to its mission, the brand identity exuded dependability, trustworthiness, innovation, integrity, and a touch of audaciousness. It remained true to its quirky spirit without venturing into the realm of absurdity, thus embodying Foolish's commitment to being a reputable, advanced, and intriguing presence in the advertising world.