
Gaanth OTT Poster
Client: Viacom
Type Design
Art Direction
Branding & Identity
The OTT poster for Viacom's show "Gaanth," centered around the notorious Burari murders in Delhi, presents a powerful and thought-provoking visual narrative using AI-generated imagery. In this gripping design done for Viacom, the two main protagonists, a police officer and a doctor, take center stage.
The poster portrays them being pulled in opposite directions by ropes, symbolizing the tug-of-war they face against social dilemmas and the complexities of the case. The ropes reflect the societal pressures and moral challenges that entangle their paths as they seek justice and truth.
This poster not only captures the essence of the Burari murders but also visually conveys the moral and emotional conflicts that will grip the audience throughout the show, promising a thrilling and emotionally charged viewing experience.




