
Lotto Dubai
Client: Lotto Dubai
Print & Collateral
Branding & Identity
The design concept behind Lotto Dubai, now known as Mahzooz, is a captivating blend of excitement, inclusivity, and aspiration. The name change to "Mahzooz" itself reflects a shift towards a more relatable and inclusive brand identity.
The visual aesthetics of the brand evoke a sense of energy and anticipation, with bold, dynamic typography and a vibrant color palette that symbolizes the thrill of the lottery experience.
Mahzooz's design endeavors to create a community around the lottery, offering not just a chance at financial rewards but also a shared sense of hope and positivity. It aims to be more than just a game of chance; it's a platform for dreams and possibilities, beautifully reflected in its visual and brand identity.









