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NBO Visa FIFA World Cup

Client: National Bank of Oman

Print & Collateral

Art Direction

Branding & Identity

The National Bank of Oman's (NBO) FIFA World Cup 2022 campaign brilliantly leveraged the global excitement surrounding the tournament. The campaign's design aimed for simplicity and maximum impact. It featured dynamic visuals of people playing football to instantly connect with the football-loving audience.

NBO's campaign stood out not only for its aesthetic appeal but also for its strategic timing, capturing the spirit of the FIFA season. Its success was attributed to the campaign's ability to seamlessly merge NBO's financial offerings with the fervor of global football, making it one of the standout promotions of the tournament and a testament to effective design in marketing.

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