Shehrazade Application

The POS applications for Shehrazade Basmati Rice brand are a visual feast that seamlessly extends the brand's rich cultural tapestry into various touchpoints, enhancing the overall shopping experience.

In-store posters, the shopping cart interface, roll-up banners, and the brand's website app all collectively reinforce the brand's identity and storytelling. These touchpoints create an immersive shopping journey, inviting consumers to explore and appreciate the diverse culinary traditions and cultures that Shehrazade Basmati Rice represents.

The packaging itself, inspired by the rice varieties, creates a tangible connection between consumers and the brand. Whether it's the Indian farm-inspired illustration for Indian Basmati or the opulent palace imagery for Royal Basmati, each design element serves as a touchpoint that communicates the rice's unique heritage and qualities.