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Shehrazade Basmati Rice Packaging

Client: Foodco UAE

Print & Collateral

Art Direction

Branding & Identity

Shehrazade's Basmati Rice packaging is a testament to the artistry and diversity of rice cultures worldwide. Each package is adorned with bespoke illustrations that pay homage to the specific region where the rice variety originates.

For Indian Basmati, an Indian farm inspired illustration in blue, reminiscent of traditional Indian culture, embellish the packaging. Royal basmati rice features an opulent palace and elephants in regal colors, reflecting its grandeur. Sella rice showcases a bustling Indian farm, capturing its vibrant essence. Brown rice packaging is adorned with rustic farm scenes, symbolizing its natural origin. Delicate jasmine blossoms grace the Jasmine rice packaging, evoking the fragrance of Southeast Asia. Egyptian pyramids and farms adorn the Egyptian rice package, offering a glimpse into its historical roots.

These illustrations not only celebrate the geographic origins of each rice type but also create a visually captivating and culturally rich packaging that invites consumers to embark on a culinary journey around the world with Shehrazade's Basmati Rice.

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